Silver Haired Economy
Altersdiskriminierung
- auch in Deutschland
Zusammenfassung eines Vortrags von Ulrike Wahl beim Netzwerk European
Women's Management (EWMD) am 19./20. Juni 2004 in München
Different aspects: - Silver haired segment (senior consumers) - everything will be done to make you spend your money - Silver ceiling (work force over 55) - no one wants to pay for experience anymore |
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Silver Ceiling Facts - Risk group baby boomers (born 1946 - 1964) - Increase in unemployment in this group rose by 23% in 3 yeras (USA, 2003), compared to 10% for young workers (aged 20 - 24) - Job hunts for them take twice as long as yield lower-paying jobs - Tight labor market, retirement fasten the depletion of the labor pool - Ageism in the workplace exists at all levels - In more than 50% of German medium sized companies, there is no work-force over 50 (How old are the companies themselves?) - Other figures say that the majority of German workers still has been working for more than 10 years in the same company |
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Silver Ceiling Arguments / Con - They do not fit into our culture - We can get someone younger at a lower salary - They are not willing to learn new concepts or techniques - They are only waiting for retirement, not really comitted - They should have been sacked in time |
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Silver
Ceiling Argunments / Pro |
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Silver
Ceiling: Points of interest for women We claim
that diversity is fruitful for society and companies, age is an important
aspect of diversity |
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Silver Segment Facts - More then 50% of Germans will be older than 60 in the year 2025 - The actual retired generation can spend enormous amounts of money and will give big fortunes to their heirs - The seniors have enough time and knowledge to pick suitable products that fulfill their requirements - They do not succombe to compromise |
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Silver
Segment: Threats and Opportunities |
Ulrike
Wahl .
Zur
Person:
Ulrike Wahl ist Senior Consultant der EITCO GmbH in
Berlin und Mitglied von EWMD
Inside
Business: Die unterschätzte Frau über 40
Bericht der Financial Times Deutschland über den Kongress der EWMD
Weitere Themen: | |
Silver
Economy: Der Kunde im Alter |
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